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What is Adobe's plan to acquire Adobe Workfront?

Adobe plans to acquire marketing work management platform Workfront for $1.5 billion to integrate its productivity tools into Adobe Experience Cloud and Creative Cloud. Marketing teams often are distributed geographically, and also do work with outside agencies.

How does Adobe Workfront work?

Adobe Workfront easily integrates with Adobe and third-party apps so you can scale the creative production, delivery, and activation of experiences. Integrate Workfront across your tech stack. Integrate Workfront across your tech stack. Combine work management with asset management. Combine work management with asset management.

What is Adobe Workfront for Experience Manager assets?

Adobe Workfront for Experience Manager Assets opens enterprise workflows between your tools, making your team’s production lifecycle more efficient.

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